Creating Consumer Awareness in Students: A Review
Consumer Awareness in Students : A Review Have you e ver been overcharged for a product and let it go, because of no kno wledge of consumer rights guidelines? How about a book that introduces you to this topic through storytelling? Interesting isn’t it! Well , the Council f or Fair Business Practice (CFBP) has i ntroduced an informative book titled “Jago Grahak J ago” . ‘Council f or Fair Practice s in Business’ is an organization created by t ycoons such as Mr. JRD. Tata, Mr. Ashok Birla, Mr . SP Godrej among others. “Jago Grahak J ago’’ can be translated as 'wake up consumer wake up'. It is an il lustrated book on different malpractices committed by shopkeepers through stories and comic - s trips . The book begins with a story of how a trusted shopkeeper sells expired medicines especially to a little girl whose mother depended on the se medicines for survival . The second s tory is about misleading information about brands on their