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Showing posts from January, 2019

Creating Consumer Awareness in Students: A Review

Consumer Awareness in Students : A Review
Have you ever been overcharged for a product and let it go, because of no knowledge of consumer rights guidelines?  How about a book that introduces you to this topic through storytelling? Interesting isn’t it! Well, the Council for Fair Business Practice (CFBP) has introduced an informative book titled “Jago Grahak Jago”.‘Council for Fair Practices in Business’ is an organization created by tycoons such as Mr. JRD. Tata, Mr. Ashok Birla, Mr. SP Godrej among others.    “Jago Grahak Jago’’ can be translated as 'wake up consumer wake up'. It is an illustrated book on different malpractices committed by shopkeepers through stories and comic-strips.The book begins with a story of how a trusted shopkeeper sells expired medicines especially to a little girl whose mother depended on these medicines for survival. The second story is about misleading information about brands on their product labels. It talks about a person who once realizing the …